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Assisting Intelligence

AI Style Guide Development

Your brand has a style guide. Now your AI needs one.

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A brand guide tells people how to represent your company. An AI Style Guide tells you how to instruct the machines. We build that guide with you: the principles, the voice, and the usage rules that keep generative AI on your brand and intention, instead of generic.

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What is a Style Guide?

Guardrails show people where the wall is. An AI Style Guide shows them the racing line.

An AI Style Guide moves your organization from managing AI to shaping it. It empowers rather than restricts, turning resistance into a narrative of assurance, purposeful innovation, and performance.

If braking is the only control you give your people, you won't get far with AI.

Your AI Style is essential to building clarity, consistency, and character into your organization’s use of AI. Your AI Style Guide transforms AI experimentation into coherent, confident practice, moving beyond guardrails into AI mastery.

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An AI Style Guide is like a Brand Guide but ...

An AI Style Guide stands between the actions of employees interacting with generative AI and the brand guidelines they must uphold.

An AI Style Guide is not governance, regulation, or policy. It assumes you have those. It settles the part they leave open: the daily how of using AI well, so that what your organization preserves stays preserved, what it hands to AI stays on brand, and what it restores comes back stronger.

Brand Guide

A brand guide governs how people represent you.

AI Style Guide

An AI Style Guide governs how AI does.

Governs

How employees and agencies represent the brand

Governs

How generative AI creates and uses content for you

Defines

Voice, tone, values, visual identity

Defines

AI values, prompt principles, usage norms

Protects

Consistency across every touchpoint

Protects

Authentic expression and intent across every model and team

Form

Principles, examples, do and do-not

Form

The Elements of AI Style, primers, worked prompts

Answers

How should this sound and look?

Answers

How should we direct AI, and where should we not?

Assisting Intelligence Offers

We wrote the book on AI Style.
Now we help you write yours.

We built the methodology in Practical AI Style, so we know the pressure of getting this right while the ground keeps moving.

We run a proven process with you and the people who use AI every day, then shape the result to look and sound as if your own team made it. Your brand, voice, and goals sit inside every principle, not bolted on afterward. The work moves you past defensive guardrails and into confident, on-brand practice.

Delivered in three forms your organization will actually use:

Path 1

A Formal Guide

The reference of record

The structured guidance that pairs with your AI literacy program. A living resource that sits on the shelf beside your Brand Guide and employee handbooks, and grows as your practice does. A guide carries a natural gravitas. Its existence signals a commitment to your principles and values, a credibility and consistency your employees can embrace.

Path 2

Online Course

Adoption at scale

An interactive home for your principles, primers, and examples that stays current. The guide taught as practice, so your teams build the skill and confidence to apply it in their daily work.

Path 3

AI Style Agent

Guidance at the point of use

A practice resource. Your style, built into an assistant that applies it the moment work begins. The guide holds your principles; the agent puts them to work, one prompt at a time.

For Organizations

Every engagement includes

Your AI definition, intent, and core Elements of AI Style

Brand-aligned prompt primers

Department usage guides

A rollout and train-the-trainer plan

Worked examples on your own content

Guidance for agents and automation

Governance and integrity alignment

An ongoing review cadence to keep the guide living

Adapted from Practical AI Style

From
Strunk to Silicon

Strunk and White distilled good writing into a short book of elements. Practical AI Style does the same for directing AI. Every engagement draws on that source material and turns it into four things your teams can put to work.

Materials and Services Adapted From Practical AI Style

Primers for Prompts, Humans, and Guide Development

Purpose-built prompts and questions that spark clear intent and honest reflection, so your guide carries your values and your outputs stay consistent.

Tailored Training

Short, practical training that builds AI style skill in the flow of work, on any device, so the guide becomes habit instead of a document nobody opens.

Templates and Frameworks

Adaptable structures that let your team document principles, workflows, and usage norms without facing a blank page. Clear, on brand, ready to extend.

Deep Work

From governance to learning design, our deep work delivers thorough, actionable solutions that turn your AI priorities into clear, practical outcomes.

How We Work? The Engagement. The Style Guide Outcome.

Built the Way a Studio Builds a Brand Book.

A focused, facilitated build. You bring the brand and your people. We bring the framework and run the sequence end to end.

01

Define

Establish foundation concepts

What is AI to you?

We agree on what AI means in your context and what you intend to preserve, replace, and restore. This is the bedrock the rest of the guide rests on.

02

Decide

Decide what is in scope

Where should AI act, and where should it not?

Using a framework of strategic decisions, we determine which uses belong inside the guide and which fall outside it, and the approach each one needs.

03

Style

Set the ground rules of your style

How should AI communicate for you?

We draft your core Elements of AI Style: the short, non-negotiable principles that govern how AI writes and works on your behalf.

04

Assemble

Establish foundation concepts

How do principles become practice?

We turn scattered usage into the practical elements of your style: clear, normative controls your teams can apply day to day.

05

Augment

Examine intentions

What will enhance your style, and what must you protect?

We examine the words, choices, and intentions that shape your brand through AI. What to enhance, and what to protect, anchored in integrity.

06

Author

An approach to your style

How will the guide carry your voice?

We bring it together into a living guide and help you roll it out, so your voice carries through every interaction and stays current.

Authenticity in AI is not about rejecting the technology; it is about making deliberate choices in how it is integrated, transparently declaring its influence, and ensuring its use aligns with intention and purpose.

Assisting Intelligence

Take control of the AI Conversation

Do not let AI dictate your brand.

If AI adoption, brand voice, or content quality lands on your desk, this guide is the standard you have been missing. Book a strategic consultation. We will scope your AI Style Guide and show you the first elements your organization should commit to.

You're here for the courses, not a marketing list. We get it. Pop in your email, and we'll only notify you when we need to.

Thank you!

If you want to book a meeting, check my schedule and select a time that works for you. Or, I will be in touch shortly to see if there is a time that works for you.

Regards, Mike