Value Proposition

Powered by AI. Engineered by Intent.
We do not sell generic AI access. We sell the strategic discipline and agency required to wield it.
Our Philosophy

Agency Over Automation

Most AI training teaches you how to operate a tool. We teach you how to master a mindset. Our ecosystem is built on a single, non-negotiable premise: AI must serve human intent.

We do not train "users." We train Cognitive Apprentices—architects who know the difference between a tactical output and a strategic outcome.
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Foundation

Proven Authority

Our AI Coach do not hallucinate strategy from the open internet. They reason exclusively from the rigorous, published frameworks of our core texts:
  • Assisting Intelligence: The philosophy of human-centric design.
  • Practical AI Style: The grammar of intent and brand continuity.
When you engage our platform, you are not querying a database. You are consulting a curated library of wisdom.
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Frameworks

Intentional AI Style (IAS)

To engineer an argument, you need a specification. IAS is the operating system for high-performance AI. It replaces guesswork with engineering, utilizing four precise levers to control the machine:
  • Intent: Define the strategic "why".
  • Human: Infuse your authentic brand voice.
  • Prompt: Structure clear, rigid specifications.
  • Agile: Refine through disciplined, iterative dialogue.
This is how you stop generating "workslop" and start generating value .
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The Engine

AI Assistant

Theory is inert without practice. We bring the methodology to life through our proprietary AI Assistants. This is not a chatbot. It is a dialectic partner.
  • It Challenges: It forces you to defend your assumptions.
  • It Clarifies: It demands specific intent before generating text.
  • It Aligns: It retrieves answers strictly from our vetted IP (RAG Architecture), ensuring total alignment with the IAS method.
We put AI directly into the hands of the learner, transforming them from passive operators into active directors.
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The Result

Strategic AI Literacy

Speed is not the metric. Capability is. By adopting the Assisting Intelligence ecosystem, you build a workforce that is:
  • Aligned: Speaking the unified language of "AI Style."
  • Consistent: Producing on-brand assets that protect your identity.
  • Authentic: Using AI to amplify human skill, never to replace it.

Stop feeding the vending machine. Start engineering the future.
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We are looking for partners who understand that the future of AI is about human capability ... not automated authorship.

Let’s define the opportunity.

Beta Program (Valid to Feb 2026)

Pricing Model for Intentional AI Style 

Core Literacy

The Strategist’s Foundation

Stop guessing. Start engineering.

$197/user

Duration: 90-Day Intensive
Move beyond the "AI Vending Machine." This self-paced curriculum provides the essential mental models and strategic playbooks required to transform generic AI usage into a disciplined, high-impact practice.

What You Get (Features):
  • 90 Days of Access: A focused learning sprint to master the material without procrastination.
  • 5 Strategic Modules: The complete Intentional AI Style (IAS) curriculum.
  • The Playbook Library: Access to our proprietary prompt engineering frameworks. (PDF Downloads)
  • Strategic Support: Access to our dedicated Support Channel and Office Hours.
  • Certification: Practical AI Style Core Literacy Certificate.

AI-Enhanced
(Best Value)

The AI Performance Coach

Don't just learn the framework. Practice it with an expert.

$347/user

Duration: 90-Day Intensive
Theory is not enough. You need reps. This tier unlocks our proprietary AI Coach—a specialized agent trained on our IP—to act as your always-on sparring partner. It doesn't just answer questions; it simulates strategic decision-making to sharpen your skills in real-time.

What You Get (Features):
  • Everything in Core Literacy, plus:
  • 90-Day AI Coach Access: Unlimited training sessions with our proprietary AI mentor.
  • AI Coach Labs: Interactive simulations to test and refine your prompting strategy.
  • Coach-Guided Support: Specialized feedback loops to learn and apply to your specific workflows.

Team AI Transformation

The Enterprise Accelerator

Scale strategic literacy across your innovation team.

$8,997/25 Seats

Duration: 90-Day Pilot
Align your team around a single source of truth. We deploy a custom-trained version of our AI Coach grounded in your company’s specific knowledge base, ensuring that every employee is rowing in the same direction with a unified, safe, and strategic approach to AI.

What You Get (Features):
  • 25 User Licenses: Full access to the AI Enhanced curriculum for your team.
  • 90-Day Deployment: A quarterly transformation sprint designed to prove ROI quickly.
  • Custom AI Coach: Trained on your company’s knowledge and guardrails.
  • Live Strategy Workshop: A virtual, hands-on session to align your team’s intent.
  • ROI Report: A detailed analysis of your team's strategic transformation.

Coming Soon.
Our Catalogue will be expanding to deliver AI Coaches across our knowledge and curriculum.

Intentional AI
Style

(Launching Dec 2025)

Move beyond generic outputs. In this workshop, you will use a dedicated AI Coach to engineer strategic arguments, transforming your intent into a high-impact outcome while protecting your authentic voice.


Practical AI
Style

(Launching Jan 2026)

This course and its built-in AI Coach teach you the foundational elements of AI style. You will not just learn theory; you will actively build your organization's authentic voice.

Learning
Story

(Launching Jan 2026)

An AI cannot tell your story, but it can be a powerful collaborator. This course and its AI Story Coach provide the narrative frameworks to shape perspectives and drive outcomes.

PerStart
Onboarding

(Launching Feb 2026)

Onboarding is a critical moment of change. This program pairs every new hire with a dedicated AI Coach, transforming their first 90 days from a simple orientation into a guided Performance Start.